Consumers create a wealth of information about their preferences, experiences and other activities that businesses can use to enhance their products and services to match the needs of customers. Selecting the right analytics tool to gather and analyze the data is an essential aspect in achieving business goals for higher engagement, greater sales and more efficient operations.
Begin by deciding on the kinds of data you’d like to integrate and how you plan to do so. Some tools are made to provide traditional enterprise reporting, whereas others are made to help you conduct advanced mathematical analyses or track sensitive information like healthcare data. Also, you should consider the ways that the analytics tools you’re considering will integrate into your existing workflow systems and data architecture.
Certain tools provide an iterative experience for data scientists as well as advanced users, while https://softwarehall.com/software-tools-you-definitely-need-to-use others are specifically designed to enable non-technical or novice users to perform point-and-click analysis. It is also important to take a close look at the data visualization capabilities and features that each tool offers. Some tools are specifically designed to create visual charts while others require SQL or third-party software to create models of the data prior to it being able to be analysed.
Once you’ve narrowed down your options, be aware of the cost and whether the platform is cloud-based or dependent on software licenses and subscription fees. Some tools are free, while others require a substantial initial investment and ongoing maintenance costs. Be sure to weigh these costs against the potential ROI from the insights and efficiencies gained using an analytics tool.